HOW TO SELL LIKE A STREET VENDOR

About This Event

Your Sales Team Has the Training. They Have the Targets. So Why Isn't the Revenue Following? Most sales professionals know what to do. The problem is execution — in the moment, under pressure, face to face with a real customer who isn't following the script. On 14 May 2026, The Chartered Vendor hosts an exclusive one-day masterclass that bridges the gap between sales knowledge and sales performance — using the most effective, field-tested selling system that has ever existed.

The highest-converting salespeople in Zambia don’t work in your building.

They work on the street.

No territory protection. No warm leads. No marketing support. No second chance at a first impression. Every single sale is won or lost on skill alone — communication, confidence, reading people, creating value, and closing without hesitation.

Street vendors operate in the most competitive, unforgiving sales environment imaginable. And they thrive in it.

How to Sell Like a Street Vendor is a masterclass that extracts the core principles behind that performance and translates them into a framework your sales team, your managers, and your leadership can apply immediately — in boardrooms, on client calls, in negotiations, and across every revenue-generating touchpoint in your business.

This is not motivational speaking. This is applied sales excellence.

THE PROBLEM WE’RE SOLVING

High-performing businesses lose revenue every day — not because their product is weak, but because their people hesitate at the close. They discount under pressure. They struggle to communicate value. They back down when a prospect pushes back. They lose deals they should have won.

Traditional sales training addresses the theory. This masterclass addresses the execution — and it does so by going back to first principles. The fundamentals of human persuasion, trust-building, and decision-making that no CRM system can replace.

WHAT DELEGATES WILL GAIN

By the end of this masterclass, you and your team will be equipped to:

• Open conversations with confidence and immediately establish credibility with any prospect — regardless of the setting
• Diagnose buyer psychology on the spot and adapt your approach in real time to match how each individual makes decisions
• Communicate value in a way that makes price objections less frequent and easier to resolve
• Handle pushback, hesitation, and hard objections without losing composure or discounting prematurely
• Create genuine urgency that accelerates the decision-making process without damaging the client relationship
• Close with authority — and with the kind of consistency that moves the needle on your monthly and quarterly numbers
• Build a personal selling style that is authentic, repeatable, and scalable across your team

WHO SHOULD ATTEND

This masterclass is designed for professionals who are directly accountable for revenue:

• CEOs and Business Owners who want their organisations to sell more effectively at every level
• Sales Directors and Sales Managers looking for a high-impact intervention that resets their team’s performance
• Marketing Managers who need to better understand the buyer journey and align messaging with how customers actually make purchase decisions
• Senior Salespeople and Account Managers who want to sharpen their edge, increase their close rate, and advance their careers
• Entrepreneurs and Founders who are building a sales function and need to establish the right culture and capability from the ground up

If your role touches revenue — directly or indirectly — this room will give you a measurable return on your time.

Most corporate sales training follows the same structure: a framework, some slides, a role-play exercise, and a workbook you’ll never open again.

This masterclass is built differently.

The How to Sell Like a Street Vendor methodology is grounded in behavioural observation — the study of what actually works when there is no safety net, no brand recognition to lean on, and no second visit. It is practical, provocative, and deeply applicable to the challenges facing sales professionals in today’s Zambian business environment.

You will leave with tools you can use the next morning. Not concepts. Not inspiration. Tools.

Date: Thursday, 14 May 2026 Venue: Sandy’s Creations Resort, Lusaka, Zambia Format: Full-day interactive masterclass Investment: ZMW 1,797 per delegate

Corporate group bookings are available. Contact us for team pricing.

The businesses that will win this year are the ones that sell better than their competitors.

This masterclass is your team’s competitive advantage — for one day’s investment.

Seats are limited and allocated on a first-come, first-served basis. We recommend early booking to secure your place and your team’s places.