One day a guy walks into my office, very serious face, big dreams. He says, “Boss, business is not moving.”
So I ask him the simplest question: “Where are you selling?”
He says, “Ah… word of mouth.”
I open his Facebook. Pictures of the wife. Instagram? Romantic captions. WhatsApp status? “We thank God for love .” LinkedIn? Dead like a rural network at midnight.
No product. No service. No price. No call to action.
But the wife is fully marketed. The vacation is well documented. The kids are posted daily like a TV series.
And you wonder why business is struggling?
SOCIAL MEDIA IS NOT FOR FAMILY ADVERTISING. IT’S A MARKET.
Guys, listen to me carefully.
Social media today is the cheapest billboard you will ever get. No council fees. No printing costs. No TAX deposits.
Yet people are using it to market things that don’t pay rent.
Facebook, X, Instagram, WhatsApp, LinkedIn These are not family albums. They are marketplaces.
If you sell cakes, we must see cakes. If you sell bricks, show bricks. If you sell consulting, educate us. If you sell services, remind us daily.
The algorithm doesn’t reward love stories. It rewards consistency and clarity.
POST YOUR HUSBAND, YOU’RE ADVERTISING HIM
Let’s be honest and painful.
When you post your husband every day, You are not proving love. You are creating demand.
When you post “We are in Victoria Falls”, You think you’re sharing memories. Others are saying, “So this one can travel?”
Marketing is attraction. Attention invites competition.
Post your boyfriend too much, He might go for a “better offer.”
Business people understand this: What you expose, you market.
So market things that bring money, not problems.
YOUR PRODUCT DESERVES THE SPOTLIGHT
People say, “But I don’t want to be everywhere.”
My friend, obscurity is your enemy.
If you are on Facebook only, you are half-visible. If you’re on Instagram only, you’re whispering. If you’re on WhatsApp only, you’re gossiping.
Be everywhere. Say the same thing. Sell the same product. Educate the same audience.
Repetition is not noise. Repetition is branding.
FINAL TAKEAWAY (READ THIS TWICE)
- Social media is cheap use it properly
- Post what you sell, not who you love
- Visibility grows businesses, not relationships
- If people don’t know what you do, they won’t buy
- Your timeline should look like a shop, not a wedding album
Love is private. Business is public.
Post your products. Post your services. Post your value.
And let your bank account feel the love instead.
If your social media is active but your business is quiet, it’s time to fix the message. We help entrepreneurs and teams turn social media into a sales tool, not a photo album. Our services include sales training, digital selling strategy, entrepreneurship coaching, and business positioning so your online presence actually brings revenue. +263 77 961 9739 | +260 972 936 033
By The Chartered Vendor
