This year marks a milestone for me — ten years walking side-by-side with small, medium, and large businesses across Africa. Ten years of listening, diagnosing, advising, training, and witnessing the birth and death of companies that had so much potential.
But as I celebrate this journey, my heart is heavy.
Heavy because many of the companies I worked with are no longer here.
They didn’t die because of sanctions.
They didn’t die because of politics.
They didn’t die because of the economy.
They died because of internal wounds.
Silent killers that crept in through the cracks: poor systems, weak leadership, ego, lack of delegation, and outdated mindsets.
These are the real reasons why businesses die young in Africa.
The Founder’s Trap: Doing Everything, Forever
In Zimbabwe, I’ve worked with hundreds of SMEs. Many of them started with fire — passion, hustle, resilience. The founders were warriors. They did everything:
- Opened the shop at 6am
- Took calls as receptionists
- Delivered goods themselves
- Chased payments as accountants
- Marketed on Facebook
- Sold like street vendors
- And still wore the CEO badge on their chest.
That was necessary then.
But now, ten years later, they are still doing the same.
Still the marketer.
Still the security guard.
Still the operations guy.
Still the accountant.
Still the CEO.
But here’s the truth:
You cannot scale what you refuse to systemize.
You cannot grow if you are still holding on to every task like your life depends on it.
At some point, you must fire yourself from operations, so you can hire yourself into strategy.
The 5 Departments That Every Business Must Build
Regardless of the industry — whether you sell bricks, beds, or broadband — your business needs these 5 pillars to survive and scale:
- Sales – Without revenue, you are not in business. Sales must be a system, not a hope.
- Marketing – Visibility creates credibility. No one buys what they don’t know exists.
- Accounting – Numbers tell stories. If you don’t track them, you’re flying blind.
- Human Resources – Your people will either build or break your dream.
- Operations – The machine that keeps the engine running.
Most companies I work with don’t even have these departments — not structurally, not on paper, not in execution.
When you don’t have these, what you’re running is not a business — it’s a hustle in disguise.
Why We’ve Shifted at M&J
Over the years, my mission has evolved. We’re no longer just giving services — tax filing, payroll, sales training. That’s the surface work.
We’re going deeper now.
Our new focus is building business systems that can outlive their founders. We are no longer just solving business problems — we are building timeless businesses.
Because the African continent cannot afford to keep birthing businesses that die before their fifth birthday.
We need companies that last generations.
That employ hundreds.
That pay taxes.
That raise nations.
That don’t collapse when the founder is no longer around.
If You’re a Business Owner, Read This Slowly
If you’re still doing everything yourself, you are holding your company hostage.
You’re not empowering your team.
You’re not preparing for succession.
You’re not building to last.
Stop being proud that you work 18 hours a day.
Start being proud that your business can run without you for a week — or a month — and still grow.
That is the true test of entrepreneurship.
That is the legacy we must build.
To the African Entrepreneur
You are the backbone of this continent.
You are the solution to our unemployment crisis.
You are the answer we’ve been waiting for.
But for your dream to survive, you must structure it.
Systemize it.
Delegate it.
And most importantly, get out of the way when necessary.
Let’s stop burying businesses that had greatness in them.
Let’s start building companies that our children will inherit — not as burdens, but as blessings.
This is my prayer for Africa.
This is my purpose.
And this is why I wrote Why African Businesses Die Young
