In my work as a sales trainer and business consultant, I’ve always asked myself one uncomfortable question: Why are most of the world’s top-performing salespeople and companies based in first-world countries like the USA, Germany, or the UK?
After training thousands across Africa, conducting seminars in multiple industries, and benchmarking sales systems across continents—I found the missing link.
It wasn’t luck. It wasn’t funding. It wasn’t talent.
It was systems.
Specifically, Customer Relationship Management (CRM) systems.
The Shocking Discovery
During my recent research, I found out something alarming.
- Over 90% of top-performing companies in the first world use CRM systems to manage their sales and marketing.
- In Africa? Only 2% of companies use CRMs. And guess what—most of them are in South Africa.
That means the rest of the continent is selling blindfolded, depending on memory, sticky notes, and scattered WhatsApp messages.
Our Turning Point: From Guesswork to Growth
When we introduced a CRM system in 2018, our sales didn’t just improve—they exploded.
We saw a 200% increase in revenue within months. Why?
- Every sales meeting was logged.
- Every quotation was tracked.
- Every follow-up was scheduled and done.
- When a salesperson resigned or got fired, we didn’t lose the client—because the data lived in the system.
- We started marketing to our own database, and it worked better than any paid ad campaign.
CRM gave us clarity, continuity, and consistency.
The Truth Most Businesses Don’t Want to Admit
Let’s be honest. Many African businesses still rely on the salesperson’s memory.
No record. No follow-ups. No pipeline. No legacy. No system.
Then when sales drop, we blame the economy. The truth? The fault is internal.
Imagine if your best salesperson walked out today—would you still have access to their pipeline? Or would it vanish with their resignation?
How Are You Handling Your Database?
Let me ask you directly:
Do you have a CRM system?
Are you nurturing your database, or are you throwing away gold every time a customer walks out of your door?
Because in this data-driven world, if you’re not mining your database—you’re leaving money on the table.
Africa, It’s Time to Wake Up
We can’t keep complaining about low sales while refusing to invest in systems that drive results.
America is not ahead because they are smarter.
They are ahead because they track, measure, and optimize using tools we’ve ignored for too long.
Ready to Change Your Sales Forever?
If you’re ready to stop selling in the dark and want to know which CRM can work for your company—I can help you.
We’ve implemented CRMs across Zimbabwe, Zambia, and other parts of Africa with real, measurable success.
DM me or drop your email below, and let’s have a quick call about how to systemize your sales before your competitors do.
Let’s build timeless businesses.
Let’s sell
