In life and in business the difference between success and embarrassment often comes down to one thing: Preparation.
Let me tell you a story.
Unlike my sister Sharlene, who booked a beautiful venue, sent out fancy invitations, and made everyone dress for the occasion some even gave testimonies! the groom failed to show up.
Yes, you read that right. The man didn’t pitch!
If she had been thinking like a good salesperson, she would have made the groom sleep at the venue the night before. She should have also counted the money the day before, just to make sure the deal was closed. Because in sales and in love if you don’t secure your commitment early, someone might just ghost you at the altar.
Now, Let’s Talk About Mr. Tich and the Kadoma Festival
Enter Mr. Tich, the promoter of the Kadoma Music Festival now that’s a man who understands the art of closing a deal!
He didn’t wait until the last day to see if things would magically work out. Nope.
He made sure Busy Signal landed on the 8th of October, and Christopher Martin touched down on the 9th.
He didn’t say, “Ah, they’ll come on the 11th.” No he planned ahead. Because if Chris Martin was landing on the same day of the show and decided to pull a Sharlene’s Groom stunt, imagine the chaos!
People would be standing there dressed to kill, singing Cheaters Prayer with no Chris Martin in sight.
That’s How You Close a Sale
In sales, you don’t wait for the last day of the month to start pushing for deals.
You don’t assume the client will sign “sometime next week.”
You plan, prepare, and follow up like Mr. Tich.
He’s not just hoping the show will be great he’s making sure it will be great.
He’s got the artists doing radio interviews, getting media coverage through Plot Mhako’s Earground, and Oscar Pambuka is already nailing the publicity.
He’s even assigned tight security not just to protect the artists, but to make sure they actually show up for the show!
That’s what good salespeople do: they control the controllables.
The Big Lesson
If you want to close big deals, don’t be like Sharlene’s groom.
Be like Mr. Tich the Promoter:
- Confirm early.
- Prepare ahead.
- Follow through.
- Secure the commitment.
- Execute like your reputation depends on it because it does.
Business is not about waiting for luck; it’s about making sure the deal closes.
So next time you’re planning a pitch, a proposal, or even a wedding remember:
“The deal is never closed until the groom lands.”
By The Chartered Vendor
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