Technology has since transformed the way people operate their businesses. Clients have moved from old ways of shopping goods and services and are more connected to the digital world than ever before. It is highly necessary for a brands to have a strong online presence. The needs of the market are rapidly changing at our hands with many business and individuals playing catch up with the latest developments in technology. There are certain facets and innovative ways which are now part of marketing strategies and one of them is Search Engine Optimisation (SEO).
The process of reaching a wider audience online is no more a hefty task in the modern era of websites and many related platforms such as social media. Websites have come a long way from just an attractive online brochure to become the best tool to build trust and credibility with prospects and customers. The first step to showing up online when people are searching is to master SEO.
SEO is the process of improving a websites’ quality and quantity of traffic and increasing online visibility. When online visibility is high, the more the chances of attracting potential clients to your business. Search engine optimization (SEO) assists potential customers identify your business online by affecting how high you show up in online search results with more than half of web traffic coming from search engine users. By not incorporating SEO on your strategy, businesses miss out on a huge amount of traffic and undermine the profitability of the site.
Most businesses have mastered SEO as evidenced by many websites and social media. A good website can fail to attain its purpose of drawing traffic and converting leads if it is not visible on a search engine such as Google. Research suggests that 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. So this show how search engine optimization SEO can assist organisations to grow.
SEO is one of the best tactics for organisations build their online presence as it is an important aspect of online marketing strategy.
Below are some of the key points on how SEO can help grow your business consistently over time:
SEO provide qualified traffic
SEO make available qualified traffic to your site from search engines daily. When organisations know how to turn website traffic to loyal clients, this is where businesses will be able to capitalize on the traffic. For example, a local business can add a call now option on their website to increase call volumes, which will allow organisation to cultivate new customer relationships.
Searches from internet are one of the primary source of digital traffic for some companies. People conduct billions of searches every day and a huge part of them have commercial and buying intent. Potential customers continuously look on the Internet for information about various products and services. As a result, if a company’s website has high visibility and ranking, an organisations can make a lot of profit as leads coming from the website can be nurtured and turned into sales.
So, why is it important for your business website to be listed on search engines? Research has it that on search engines such as Google, approximately 694,000 searches are conducted every second. Every second that your website is not indexed on Google, businesses are potentially missing out on hundreds, if not thousands of opportunities for someone to visit your website, read your content, and potentially buy your product or service. Therefore, it is critical that businesses capitalize on SEO as they are at risk of losing hundreds of potential clients.
To add on when it comes to SEO, content is a priority. Without rich and engaging content, organisations will find it difficult to rank and drive traffic to their website. Moreover, if the content does not offer value or engage users, businesses will be far less likely to drive leads and customers.
In a nutshell, it is critical that one must create value for customers through websites, making adjustments and enhancing SEO on a website results is one of the strategies which a marketer can easily adopt. Always research for the best practices and incorporate the most profitable ideas on your website and offer your audience a compelling reason to complete your call to action. Engage M&J Media to assist your business with modern web designing and hosting services.