Sales = Mjolo: Navigating the Art of Sales with a Relationship Twist is the third book by Jerry Nyazungu, an acclaimed sales expert and author.

This engaging and insightful book delves into the world of sales from a fresh and relatable angle—drawing parallels between the dynamics of romantic relationships and the sales process.

In Sales = Mjolo, Jerry introduces us to Dr. John, a character inspired by real-life struggles many people face when it comes to love, trust, and connection. Dr. John, like many of us, has faced challenges in his relationships. But everything begins to change when he starts applying sales principles to his love life—a twist that opens up a whole new way of seeing both relationships and business.

The story follows Dr. John’s transformation—from being confused and heartbroken to becoming more emotionally intelligent, strategic, and aware. Through his journey, readers get to witness how the same tactics used in closing deals, nurturing leads, and handling rejections in sales can also apply to everyday human relationships.

But this book is not just about Dr. John.

At its core, Sales = Mjolo is about understanding people, building trust, and mastering the emotional game—whether you’re closing a million-dollar sale or simply trying to build a meaningful connection with someone you care about.

Jerry goes beyond theory to give readers practical advice, simple tools, and fresh insights that can be applied in both business and personal life.