There’s a reason why some shops are always full—but the sales are always low.
It’s not the economy. It’s not competition.
It’s because some salespeople are busy cheating on the customer in front of them… with the next one in line.
Let me tell you a real story.
A kombi conductor rushes into a spares shop yelling,
“Shamwari, give me oil! I’m rushing!”
The sales rep, who’s helping a calm, loyal customer buying 20 service kits, hears this scream and instantly jumps.
“Yes boss! Let me help you first.”
Boom. Just like that.
The loyal customer—who was about to drop serious money—leaves quietly.
No noise. No insults.
Just a lost sale and a silent judgment.
����♂️ And That, Ladies and Gentlemen, Is Sales Infidelity.
You were in the middle of a relationship.
A sales relationship.
But you abandoned your customer to flirt with urgency.
And guess what?
You lost both.
�� “Love the One You’re With” – It’s Not Just For Weddings
Sales is like dating.
You can’t propose to one person while texting another.
You can’t close a deal while chasing a louder one.
When you’re with a client, give them:
- Your eyes
- Your attention
- Your time
- Your value
Don’t let someone shouting louder steal your focus.
Because in trying to serve two customers at once,
You often disappoint both.
�� Let’s Talk Chicken Inn
Have you ever seen someone scream at Chicken Inn like:
“I want 25 boxes of chicken! Let me skip the line!”
Nope.
Even the loudest, richest, hungriest man must queue like everyone else.
Why?
Because Chicken Inn has systems.
But in your shop?
- The customer decides who gets served first.
- The one with urgency gets priority.
- The loyal one gets ignored.
That’s not business.
That’s chaos in uniform.
�� When There’s No System, There’s No Respect
Systems protect you from emotional decisions.
Systems help you: ✅ Avoid mistakes
✅ Stay professional
✅ Build trust
✅ Make sure big clients feel valued
Because the truth is— When you serve everyone, you end up serving no one well.
�� Trying to Please Everyone Will Break You
In relationships, if you try to balance two lovers, you’ll soon lose both.
In sales, if you divide your attention, you lose focus—and money.
Serve with heart.
Be present.
Give 100% to the person in front of you.
That’s how loyalty is built.
�� So Why Are You Acting Like a Sales Casanova?
One minute you’re helping a client.
The next you’re distracted by someone calling, “Boss, ndokumbirawo!”
Before you know it:
- The first client is angry.
- The second one is confused.
- You forget both names and both needs.
That’s not sales.
That’s emotional damage.
�� Here’s the Real Game Plan
If you want to win in sales: ✅ Build systems
✅ Respect queues
✅ Master focus
✅ Value the client in front of you
✅ Serve with discipline—not desperation
Because the one who’s with you now is the only one guaranteed to pay.
�� Repeat After Me:
“I will serve one customer at a time with excellence.”
“I will not be moved by noise—I will be moved by value.”
“I am not a waiter. I am a sales expert.”
“I love the one I’m with—until the transaction is complete.”
Love your clients like a vendor loves a customer holding money.
Focus like a sniper.
Close like a king.
Because real salespeople don’t chase noise.
They close with class.
