Let me break it down in a way you’ll never forget.
There’s a woman named Jennifer. She’s been married to John for 10 years.
But before the wedding came the wooing.
And in that story is the best breakdown of Marketing, Sales, Customer Service, and Customer Experience I’ve ever seen.
1. Marketing = The Attraction
Before John ever said a word, Jennifer was marketing.
Tight dress. Sharp lipstick. Walked like the world owed her attention.
Even her perfume could confuse a pastor mid-sermon.
That’s what marketing is.
It’s not the sale — it’s how you make people stop, look, and say,
“Hmm… who’s that?”
Marketing is how you get noticed.
It’s the hook, the sizzle, the sparkle that makes people want to know more.
2. Sales = The Pursuit
Now that John is hooked, he moves in:
“Hi, I’m John. I like your vibe.”
Jennifer pretends not to notice. Classic.
But the calls begin. The dates. The Chicken Inn and Pizza Inn combos.
Eventually… marriage.
That’s sales.
The long game.
Convincing, connecting, closing.
Sales is how you turn interest into commitment.
3. Customer Service = Surviving the In-Laws
Now they’re married. But life gets real.
John’s mother shows up unannounced. The siblings act entitled.
John gets moody. Dinner is late.
But Jennifer stays composed.
Smiles. Serves tea. Washes dishes she didn’t dirty.
She says, “Sorry, babe. Next time I’ll do better.”
Even when she knows she’s right.
That’s customer service — showing grace under pressure.
Fixing things you didn’t break. Being kind even when the customer is wrong.
4. Customer Experience = The Legacy
One day, a friend asks John,
“How’s life with Jennifer?”
John doesn’t blink.
“I can’t live without her. She’s my peace. My oxygen. My system.”
That’s customer experience.
It’s not what you say — it’s how they feel after dealing with you.
It’s the loyalty you can’t buy. The testimony you can’t fake.
Here’s the Business Lesson:
Marketing gets the attention
Sales gets the deal
Customer Service keeps the peace
Customer Experience builds the brand
If your clients are saying,
“I can’t do anything without this company…”
Congratulations. You are the Jennifer of your industry.
See you at the top.
