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Why African Businesses Die Young

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🎯 MAY DAY REAL TALK: WHEN YOU EAT WITHOUT KILLING

Let’s get one thing straight.

It’s not the economy.

It’s not the market.

It’s not the policies.

It’s the people in the company who want to eat—but don’t want to hunt.

Let me tell you a true story.

A business owner gives his team:

âś… Breakfast

âś… Lunch

âś… A company car

âś… Salary on time

âś… Training and motivation

But the results?

❌ Missed targets

❌ Missed deadlines

❌ Missed accountability

Then come month-end, the same people are the first to ask:

“How far nemari yedu? Vanoda mari yerent mangwana.”

(“Kodi ndalama zathu zili pati? A landlord akufuna ya rent mawa.”)

But wait—what have they killed?

What value have they brought?

What deal have they closed?

Let’s be real:

You can’t withdraw where you haven’t deposited.

This Isn’t a Job. It’s a Responsibility

You want a $2,000 salary?

You better bring $20,000 in value.

But most are bringing $10 worth of work—

and $1,000 worth of excuses.

Excuses like: – “Vanhu havachatenge.”

– “Zvinhu hazvina kumira mushe.”

– “It’s the economy.”

But here’s the twist:

They knew all this before the interview—

and still promised fire, hunger, and KPIs.

Let’s Talk About Real Pain

Entrepreneurship is not a game.

When the business is winning, everyone celebrates.

But when the business starts bleeding?

The same team disappears.

They don’t ask: “How can we save this ship?”

They ask: “Mari yedu iripi?”

That’s not a team. That’s a payroll committee.

It’s Time to Change the Rewarding System

We cannot keep rewarding people just for showing up.

Time-based salaries are killing productivity.

This is the time to introduce performance-based compensation.

Where results determine reward.

Where value delivered replaces hours clocked.

Because what’s the point of paying someone every month—

when they bring nothing to the table?

Performance-based pay:

âś… Rewards those who work hard

âś… Pushes out the lazy

âś… Builds a winning culture

âś… Aligns effort with income

It’s no longer about how many hours you’re present.

It’s about how much you’ve produced.

Dear Team, This Is Not A Rehearsal

Let’s reflect this May Day.

â—ŹWill your company still exist in 12 months?

â—ŹAre you building or draining?

â—ŹAre you pushing or just waiting for payday?

Yes, we know—African Labour Laws give you rights.

But has anyone stopped to ask:

Who protects the employer?

Who protects the one losing sleep to pay you?

Who covers the risk-taker when everyone else has jumped ship?

Here’s the Hard Truth

If everyone gave 100%, your company would be flying.

But instead, we see:

– Office gossip

– Facebook scrolling

– Missed deadlines

– Zero urgency

– Blaming the economy while demanding full pay

You can’t have full salary and half commitment.

Say It With Me

“I will treat the business like it’s mine.”

“I will not wait to be pushed—I will perform like I’m paid in profit.”

“I will not hide behind excuses—I will deliver results.”

“I will not just clock in—I will show up with value.”

Because when you start your own business,

you’ll understand what it means to pay someone

who gives you 10% and expects 100%.

Let’s Build With Honour

Real teams don’t just celebrate wins.

They show up in the trenches.

They hunt together.

They protect the house.

So this Workers’ Day, reflect deeply:

Are you building a company—or just drawing a salary?

Love the business you work for.

Treat it like it’s yours.

Kill before you eat.

And be paid for what you produce—not just for being present.

Because in the real world—

only the hunters eat.